RETAIL STORE MANAGER

The Store Manager is responsible for the overall performance and day-to-day operations of the store, ensuring a high standard of customer experience, operational efficiency, and team development.

This role focuses on driving sales performance, maintaining compliance with company policies, and creating a positive working environment that enables colleagues to thrive.

The Store Manager works closely with the Area Manager and wider business functions to ensure the smooth operation of the store, effective communication, and alignment with company objectives.

Key Responsibilities:

• People Management & Development:
• Take full ownership of recruitment, ensuring the store is staffed with capable, engaged, and customer-focused colleagues.
• Lead structured onboarding for all new starters, ensuring they are set up for success from day one.
• Hold regular 1:1 meetings with Assistant Managers and Supervisors, providing clear direction, feedback, and coaching.
• Complete performance reviews and implement individual development plans to support progression.
• Identify high-potential individuals and actively build a strong succession pipeline within the store.
• Address underperformance confidently and constructively, using clear action plans and consistent follow-up.
• Create a positive, inclusive, and high-performance culture where expectations are clear and standards are upheld.

• Commercial Performance:
• Take full accountability for delivering store sales and profit targets.
• Review daily and weekly sales performance, identifying trends, risks, and opportunities, and taking immediate action where required.
• Drive improvements in key metrics such as ATV, LFL growth, margin, and upselling through strong leadership and team engagement.
• Lead the team to deliver effective selling behaviours, including add-on sales and strong customer interaction.
• Ensure all promotions, seasonal activity, and commercial initiatives are executed consistently and to a high standard.
• Analyse underperformance and implement clear, measurable action plans to improve results.

• Store Operations & Compliance:
• Maintain full responsibility for the day-to-day running of the store, ensuring all operational routines are completed accurately and on time.
• Ensure full compliance with company policies and procedures, including pricing, cash handling, and operational processes.
• Maintain consistently high standards of presentation, cleanliness, and organisation across both front and back of house.
• Oversee stock control, ensuring effective replenishment, availability, and back-of-house organisation.
• Complete daily, weekly, and monthly operational checks to ensure standards are maintained.
• Resolve operational issues quickly and effectively, escalating where necessary.