We are working with a dynamic and rapidly evolving hospitality group in London, known for its diverse portfolio of premium venues. With a blend of refined dining experiences and high-energy destinations, this business continues to redefine the city’s hospitality scene. We are seeking a commercially astute Sales Director to lead the charge on revenue growth, strategic development, and team leadership across multiple sites.

This is a key appointment for a driven, visionary sales leader who thrives in a fast-paced, entrepreneurial environment and is passionate about delivering exceptional results through people, process, and innovation.

The Role

As Sales Director, you will play a central role in shaping and delivering a comprehensive sales strategy aligned with the business’s ambitious growth plans. You’ll be responsible for identifying new market opportunities, optimising sales performance, and leading a talented team to exceed targets while nurturing a strong sales culture.

Key responsibilities include:

• Designing and executing a commercially focused, long-term sales strategy
• Leading and mentoring the sales and business development teams to achieve and exceed targets
• Driving improvements across CRM systems and sales processes
• Building and maintaining high-value client and partner relationships
• Collaborating with Marketing, Operations, and Finance to ensure alignment and impactful delivery
• Monitoring performance, delivering accurate forecasting, and analysing data to support continued growth
• Introducing innovation and best practice across all sales functions

What we’re looking for:

• Proven track record in a senior sales leadership role within the premium hospitality sector
• Experience in a multi-site environment with direct accountability for revenue performance
• Strong understanding of CRM and sales analytics platforms
• Strategic mindset with attention to detail and operational execution
• Excellent influencing and stakeholder management skills
• Experience aligning sales with marketing to drive high-quality enquiries and conversions
• Passion for developing teams and building a positive, performance-led sales culture
• Comfortable operating in a fast-moving, independent business