AV Business Development Manager | Buntingford, Hertfordshire | Full Time | £30,000 Basic Salary + Uncapped Commission

Our client specialises in professional AV integration and LED display solutions, delivering projects for customers across a range of sectors. They are looking for a commercially driven Business Development Manager to grow new business, generate leads and develop profitable sales opportunities.

The Role

The successful candidate will focus primarily on new business development, with approximately 80% of the role dedicated to winning new customers and developing opportunities. You will receive some existing pipeline opportunities and leads while also being responsible for proactive prospecting and generating new business.

You will need experience in professional AV sales, rental and system design, with a strong understanding of AV integration and a particular focus on LED displays. LinkedIn prospecting, digital lead generation and social selling will be essential to success.

Working closely with the sales, engineering, installation, and operations teams, you will identify customer requirements, develop commercially viable AV solutions, and support projects from initial discussions through installation and handover.

This is an office-based position in Buntingford, requiring daily attendance, customer visits and occasional international travel.

Key Responsibilities

• Identify, research and develop new business opportunities within the professional AV and LED display market
• Dedicate approximately 80% of sales activity to new business development
• Generate leads through LinkedIn Sales Navigator, digital prospecting, networking and other sales channels
• Manage and develop a sales pipeline, following up on leads and converting opportunities into profitable business
• Build relationships with new and existing customers to maximise sales opportunities
• Promote LED display solutions, AV integration services and rental offerings
• Understand customer requirements and recommend suitable technical and commercial solutions
• Prepare sales proposals and quotations, working with technical design support where required
• Work towards sales targets based on net profit and rental turnover
• Record prospecting activity, manage opportunities and maintain accurate sales forecasts using HubSpot and ClickUp
• Work closely with engineers, installation teams and operations to ensure a smooth project handover
• Attend customer visits alongside engineers and support installations where required
• Use LinkedIn and other digital channels to identify prospects and generate new leads
• Work with the marketing team to promote completed projects and support social selling activities
• Attend occasional trade shows, exhibitions and industry events outside standard working hours
• Undertake UK customer visits and occasional international travel, with travel expenses and overnight accommodation covered where applicable

Requirements

Essential

• Experience in professional AV sales, rental and system design, ideally with at least 2 years' relevant experience
• Strong understanding of AV integration, with particular knowledge of LED display solutions
• Proven ability to generate new business and develop sales opportunities
• Experience with B2B sales, lead generation and customer relationship development
• Confidence using LinkedIn for prospecting, social selling and digital lead generation
• Ability to understand customer requirements and translate them into commercially viable AV solutions
• Strong commercial awareness, with an understanding of profitability and sales performance
• Excellent communication, negotiation and relationship-building skills
• Ability to work towards targets based on net profit and rental turnover
• Willingness to work closely with engineering, installation and operations teams
• Proactive, self-motivated approach to business development and pipeline management
• Full UK driving licence with no more than 6 points
• Ability to attend the Buntingford office every working day
• Flexibility to travel within the UK and internationally, including occasional overnight stays
• Willingness to attend occasional trade shows, exhibitions and events outside standard working hours

Desirable

• Experience with LED display sales, AV rental and system design
• Experience using HubSpot and ClickUp for CRM, sales pipeline management and forecasting
• Experience using SketchUp or other AV design tools
• Ability to produce AV schematics, technical drawings and equipment schedules
• Experience working with AV integrators, LED display specialists, rental businesses, distributors or manufacturers
• Experience working alongside engineers on installations and project delivery
• Experience with social media prospecting and supporting digital marketing activities

What’s In It For You

• £30,000 basic salary, with potential flexibility depending on experience
• Uncapped commission with a competitive commission structure linked to net profit on sales and rental turnover
• Commission eligibility subject to achieving at least 50% of targets
• Pension scheme
• Laptop provided
• Use of a company vehicle for work purposes
• Support from the marketing team with social media content and project promotion
• Access to LinkedIn Sales Navigator
• Technical design support, with the opportunity to produce designs independently where capable
• Manufacturer training for products and technologies where required
• Opportunity to work alongside experienced engineers on customer projects and installations
• UK and occasional international travel, with authorised travel expenses and overnight accommodation covered

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