Commercial Manager - (Maternity cover) – Leisure and Fitness

Salary                   £31,000+

Location:             Solihull

The Role

• Holding total accountability for the club’s commercial results, including membership revenue, net movement, POS value, total wallet size, sales volume, quality of sale, and sales mix.
• Driving corporate sales pipeline activity, strategic partnerships, lead flow, conversion optimisation, and full oversight of the prospect journey.
• Delivering accurate weekly and monthly commercial planning and activity modelling to support performance.
• Shifting the team from mid-market, volume-based selling to a premium, value-driven model by positioning membership as a premium lifestyle and enhancing sales storytelling through personas, emotional drivers, and tailored value propositions.
• Ensuring accurate CRM (Dynamics) usage, predictive insights, and data-led prioritisation to increase conversion, reduce drop-off, and grow POS value.
• Leading a high-performance culture by setting clear KPIs, delivering disciplined one-to-ones, coaching premium sales skills, and identifying and developing future talent.
• Leading by example during duty shifts, operational escalations, and member interactions, modelling exceptional standards at all times.
• Ensuring operational and administrative excellence, including accurate membership administration, GDPR compliance, transparent reporting, and full CRM accuracy.

Experience

• Proven experience leading a high-performing commercial or sales team.
• Strong commercial acumen with the ability to interpret financial results and drive profitability.
• Strong people management and organisational skills, fostering a cohesive and high-performing team.
• A passion for hospitality and customer experience, with unwavering dedication to service standards.
• Excellent communication and interpersonal skills, with the ability to hold people accountable and drive performance.
• Flexibility to work early mornings, evenings, weekends, and holidays.

For more details on this and other Leisure + Fitness opportunities, contact david@corecruitment.com