Director of Brand, Sales & Marketing (DOSM) – New Luxury Hotel Opening

Location: Marrakech, Morocco Sector: Luxury Hospitality Salary: Competitive Package (Expat or Local Contract)

About the Opportunity

We are seeking an exceptional, strategically minded Director of Brand, Sales & Marketing to lead the pre-opening and commercial launch of a spectacular new luxury hotel in Marrakech.

With the directors and Executive guidance, you will build the brand voice, develop international sales channels, and drive the digital marketing strategy from concept to launch. This is a rare opportunity to shape the identity, positioning, and market entry of a premium property in one of the world's most vibrant luxury tourism destinations.

Key Responsibilities

• Pre-Opening Strategy: Define and execute the comprehensive pre-opening commercial blueprint, including budget definition, pricing structures, and launch timelines.
• Brand Positioning & Identity: Craft and safeguard the property’s unique identity, ensuring premium consistency across all brand touchpoints and marketing channels.
• Global Sales & Distribution: Establish and leverage high-level relationships with international luxury travel trade, luxury operators, corporate accounts, and high-net-worth networks.
• Digital & Marketing Leadership: Oversee the digital marketing ecosystem, including performance marketing, CRM, social media, PR campaigns, and local/international press relations.
• Team Leadership: Recruit, train, and inspire a high-performing commercial team to deliver outstanding revenue performance and market share growth.

The Ideal Candidate

• Proven Track Record: Solid experience as a DOSM, Director of Sales, or Director of Marketing within premium, luxury, or Palace hotels.
• Opening Experience: Prior experience managing a new hotel opening, rebranding, or major repositioning project is highly advantageous.
• Market Knowledge: Strong understanding of the luxury leisure market and established networks with international luxury travel networks.
• Languages: Fluency in French and English is required (additional languages are a plus).
• Core Competencies: Entrepreneurial mindset, high commercial acumen, outstanding communication skills, and the ability to bridge high-level strategy with operational execution.

Interested in this Challenge?

If you are ready to make your mark on the luxury hospitality scene in Marrakech, we would love to hear from you.

Contact: beatrice@corecruitment.com

#EURO1