Brand Activation Manager - Drinks Challenger FMCG Brand - London – up to £40,000

My client is one of the fastest growing soft drinks brands in the market and we are looking for an energetic and people-focused Brand Activation Manager who loves getting out into the trade, meeting customers and creating memorable brand experiences.

This role is for someone who loves being out in the field. You'll be on the ground across London, delivering sampling activations, supporting at trade events, building relationships with retailers and helping grow a premium soft drink brand through engaging and memorable brand experiences.

If you're comfortable setting up a tasting stand in a farm shop, representing the brand at a major trade show or spotting new sales opportunities while you're out in the field, this role is for you.

The key Brand Activation Manager responsibilities:

• Deliver exciting brand activations across London.
• Organise and run sampling sessions, tastings, pop-ups and promotional events.
• Represent the brand at trade shows, exhibitions, festivals and other industry events.
• Build relationships with retailers and hospitality partners.
• Support activations in off-trade accounts, including supermarkets, farm shops and independent retailers.
• Identify new sales opportunities while out in the market and work closely with the commercial team to convert them.
• Coordinate stock, promotional materials, POS and event logistics.
• Work with brand ambassadors to ensure every activation delivers an exceptional consumer experience.
• Gather customer feedback and market insights to help shape future campaigns.
• Be the face of the brand—bringing energy, personality and professionalism wherever you go.

The key Brand Activation Manager qualities:

• Previous experience in brand activation, field work and drinks FMCG.
• Naturally outgoing and confident speaking to people.
• Commercially minded with a genuine sales instinct.
• Organised and able to manage multiple activations across a week.
• Happy spending most of their time out in the field rather than behind a desk.
• Passionate about food, drink and a passion for challenger brands.
• Willing to travel across London and occasionally further afield for events.
• Strong relationship-building and communication skills.
• A full UK driving licence is desirable.

If you are interested in having a chat about this role, please forward updated CV’s to rupert@corecruitment.com