Sales Manager – Premium Events & Hospitality

Salary:                 £40,000+

Location:             London

Role Purpose
I am on the hunt for a driven Sales Manager to join a high-performing premium sales team, focused on delivering revenue growth across premium hospitality and membership products within a major events venue.

Key Responsibilities

• Deliver sales targets across premium matchday and seasonal hospitality products, with a focus on high-value memberships and experiences.
• Support the Senior Sales Manager in building a high-performance culture through coaching, accountability, and recognition.
• Identify and convert new B2B opportunities, targeting high-value clients and emerging markets.
• Manage, coach, and develop team members to achieve individual and collective targets.
• Build strong relationships with corporate clients and high-net-worth individuals using a consultative sales approach.
• Present premium products confidently to senior decision-makers, articulating clear value propositions.
• Develop tailored proposals based on client insights and maintain high-quality sales interactions.
• Drive cross-selling across the full events and hospitality portfolio.
• Manage a healthy sales pipeline, progressing opportunities from lead generation through to close.
• Ensure seamless handover of client’s post-sale to delivery teams.
• Contribute ideas to improve sales processes, tools, and performance.
• Represent the business externally to grow network, referrals, and personal brand.
• Track and report pipeline and sales performance accurately using CRM systems.
• Demonstrate leadership in delivering commercial strategy and team alignment.

Skills & Experience

• Proven sales experience in a commercial or events-related environment.
• Strong leadership and team management capability (line management experience desirable).
• Excellent negotiation, influencing, and presentation skills.
• Confident communicator with the ability to engage senior stakeholders.
• Target-driven, proactive, and commercially minded.
• Experience with CRM systems (e.g. Salesforce) and ticketing platforms preferred.
• Strong organisational skills and attention to detail.

Personal Attributes

• Strategic thinker with a proactive mindset.
• Collaborative, relationship-focused, and team-oriented.
• Resilient and thrives in a fast-paced, target-driven environment.
• High standards, strong ownership, and results focused.
• Professional, positive, and adaptable approach.