Head of B2B - Consumer Brands | Wholesale & Retail Growth

Fully remote | £60,000-£80,000 + performance-based bonus
Reporting to: Group Managing Director

KPI Retail is partnering with two rapidly growing consumer brands to appoint a Head of B2B, taking ownership of building and growing their wholesale and retail sales channels.

Both brands have established successful direct-to-consumer businesses. The next opportunity is to build a substantial B2B channel alongside them - and we're looking for someone who has successfully made that journey before.

You'll have experience taking a predominantly DTC consumer brand into wholesale, retail or other B2B channels, personally winning significant accounts and creating the foundations for sustainable growth.

The opportunity

This is a hands-on commercial leadership role, combining strategy with direct sales delivery.

You'll identify where the biggest opportunities sit, open doors with the right partners and convert those conversations into valuable, long-term accounts. Alongside this, you'll lead two Business Development Managers, giving the team clear direction and supporting their performance.

What you'll be doing

• Developing and delivering the B2B growth strategy across both brands.

• Identifying and securing major wholesale, retail and distribution accounts.

• Personally leading pitches, negotiations and agreements with strategic partners.

• Growing the UK business while exploring international opportunities.

• Leading, coaching and developing two Business Development Managers.

• Building a clear sales pipeline, with effective forecasting and reporting.

• Setting commercial targets and taking ownership of revenue and profitability.

• Working closely with internal teams to ensure new partnerships are supported operationally.

• Creating repeatable sales processes that support continued growth.

What we're looking for

Experience building a B2B channel for a DTC-led consumer brand is essential.

You'll bring:

• A proven track record of personally winning significant retail or wholesale accounts.

• Experience developing new channels and taking products into new markets.

• Strong commercial judgement across pricing, margins and negotiations.

• The ability to turn a growth strategy into practical sales activity and results.

• Experience leading and developing a sales team.

• Confidence working directly with senior leadership in an entrepreneurial business.

• A hands-on approach and the drive to build something with long-term potential.

Your experience could come from fragrance, home fragrance, beauty, gifting, lifestyle or another relevant consumer product category.

What success looks like

New accounts secured. A growing, profitable B2B revenue stream. Strong partnerships that lead to repeat business. And a focused sales team with a clear plan for continued growth.

What's on offer

• £60,000-£80,000 salary, depending on experience.

• Performance-based bonus.

• Fully remote working.

• Ownership of a significant growth opportunity across two established consumer brands.

• Direct access to the Group Managing Director and the opportunity to influence the commercial direction of the business.

Interested?

Contact Jessica Roose at KPI Retail for a confidential conversation.

Jessicar@kpir.co.uk
07544674942

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