Head of Off Trade – Global Spirits Brand – London - Up to £90,000 plus 15% bonus and car allowance

My client is a well-known and respected global spirits business with years of sales and a long-standing place on every back bar. This business does well in both the On & Off trade and is classed as a household name.

My client is seeking an exceptional Head of Off-Trade to lead and accelerate the growth of their iconic portfolio of spirits brands across the off-trade channel. This is a pivotal leadership role responsible for supporting and executing the end-to-end on-trade strategy, driving sustainable brand growth, strengthening route-to-market partnerships, and delivering best-in-class customer engagement.

This role combines leadership, account management and brand development across the off-trade. It is essential you have worked across grocery, convenience and wholesale in previous roles.

Company Benefits:

• Competitive salary with performance-related bonus.
• Comprehensive benefits package including health insurance, pension scheme, and company car.
• Opportunities for professional development and career progression.
• The chance to work with a leading brand in a dynamic and fast-paced industry.

Your role as the Head of Off Trade will include:

• Support and deliver the commercial strategy for the Off Trade channel across grocery, wholesale, and convenience. Managing strategic working relationships.
• Develop and implement joint business plans to deliver profitable growth and increased market share.
• Build and maintain strong, trusted relationships with buyers and senior retail stakeholders.
• Monitor market performance, identify new opportunities, and deliver category-led solutions.
• Managing pricing surveys, competitor analysis and demand requesting.
• Collaborate closely with marketing, finance, and supply chain teams to align on commercial goals.
• Take ownership of sales forecasting, budget management, and delivery against targets.

Have you achieved any of the following:

• Proven experience in Off Trade sales within the drinks FMCG sector (spirits experience preferred).
• Strong track record of managing top-tier retail accounts and securing profitable growth.
• Established network and excellent relationships with buyers across key multiples.
• Strategic thinker with strong negotiation skills and financial acumen.
• Results-driven, resilient, and motivated by delivering growth in a competitive market.
• Strong leadership qualities and the ability to influence cross-functional teams.

If you are interested in having a chat about this role, please forward updated CVs to Mark at COREcruitment / mark@corecruitment.com

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