CRM & Marketing Data Analyst – Luxury Hotel Brand, London

Location:            Central London (Full-time office-based)
Salary:                 £45,000 + Benefits

An exciting opportunity has arisen for a CRM & Marketing Data Analyst to join the head office team of a prestigious luxury hospitality and lifestyle hotel brand based in Central London.

This role is ideal for an analytical and commercially minded individual who enjoys transforming customer data into meaningful insights that drive engagement, marketing performance, and business growth. Working closely with CRM, Marketing, Digital, and Commercial teams, you will play a key role in developing a deeper understanding of customer behaviour and supporting data-led decision-making across the organisation.

Responsibilities:

• Maintain and enhance customer data quality across CRM, loyalty, booking, and digital platforms.
• Analyse customer behaviour, engagement trends, and lifetime value to identify actionable insights.
• Develop audience segmentation strategies to support targeted marketing campaigns and customer engagement initiatives.
• Build and maintain dashboards, reports, and performance tracking tools.
• Support analysis of website performance, digital journeys, and customer booking behaviour.
• Work closely with internal stakeholders to translate complex data into clear business recommendations.
• Ensure data governance, privacy, and compliance standards are maintained across all customer data processes.
• Contribute to customer personalisation, retention, and acquisition strategies through data-driven insights.

Requirements:

• Previous experience within CRM, Customer Insights, Marketing Analytics, or Data Analytics.
• Strong analytical skills with experience working with large datasets.
• Advanced Excel skills and confidence handling customer data.
• Experience building dashboards and automated reporting frameworks.
• Knowledge of Google Analytics or similar digital analytics platforms.
• Strong communication skills with the ability to present insights to non-technical stakeholders.
• Experience within hospitality, travel, luxury, loyalty, retail, or membership-based businesses would be advantageous.