Assistant General Manager - New Opening Sports Bar

Location: Central London
Salary: Up to £45,000 + bonus

A new sports-led hospitality concept is launching its first site this summer, and they’re looking for a strong Assistant General Manager to help bring it to life. This is a chance to get in early, shape the culture, and be part of building something from the ground up.

The site will trade seven days a week from 12pm - 12am, with a big focus on live sport, atmosphere, and high-energy service. With the World Cup on the horizon, this will be a fast-paced, event-driven environment from day one.

The role:

• Support the General Manager in opening and establishing a brand-new site
• Lead from the floor - driving energy, engagement, and atmosphere during service
• Manage high-volume trading, particularly during key sporting events
• Build, train, and motivate a team to deliver consistent, high-quality service
• Take ownership of day-to-day operations including rota management, stock, and compliance
• Play a key part in shaping the culture and identity of the brand’s first site
• Deliver strong commercial performance through effective cost control and team leadership

The person:

• Current AGM or strong Assistant Manager ready to step up
• Passion for sport - someone who genuinely enjoys the environment and will get involved
• High energy, hands-on, and thrives in busy, event-led operations
• Experience in high-volume venues - sports bars, late-night, or similar
• Confident leading teams during peak, high-pressure trading periods
• Strong communicator with a natural ability to engage both team and guests
• Ambitious and motivated by the opportunity to build something from the ground up

CVs to Kate@Corecruitment.com