Sales Associate | Covent Garden, London | Full Time | Up to £28,000 per annum | 40 hours across five days per week, including weekends | Shifts: Monday–Saturday, 9:00am–6:00pm or 9:45am–7:15pm; Sunday, 10:45am–6:15pm

Our client is a heritage British luxury brand renowned for its high-quality cashmere. They are looking for a passionate, outgoing Sales Associate with a genuine interest in fashion and the confidence to engage customers, build relationships and drive sales.

The Role

Working across menswear and womenswear in a successful Covent Garden store, you will deliver a personalised, one-to-one customer experience that reflects the brand's heritage and quality. You will be expected to go beyond serving customers by understanding their needs, sharing product knowledge and using storytelling to encourage upselling, increase average transaction values and build lasting client relationships.

This is a fast-paced retail environment, particularly during the peak cashmere season from November to February, where teamwork, commercial awareness and a proactive approach are essential.

Key Responsibilities

• Welcome customers warmly and initiate conversations to understand their needs, preferences and lifestyle
• Deliver personalised, one-to-one service across both menswear and womenswear
• Develop in-depth product knowledge to confidently communicate the quality, craftsmanship and heritage of the brand
• Use product storytelling, upselling and cross-selling techniques to maximise sales opportunities and increase average transaction values
• Build long-term client relationships through thoughtful follow-ups, clienteling and re-engagement
• Work towards weekly individual sales targets and contribute to overall store performance
• Monitor and work towards key performance indicators, including average transaction value (ATV), units per transaction (UPT) and conversion
• Maintain high standards of product presentation, visual merchandising, replenishment and stockroom organisation
• Support the wider team with daily store operations, demonstrating strong time management and flexibility
• Work collaboratively across both floors to deliver a consistent customer experience
• Represent the brand with professionalism, integrity and pride in its British heritage

Requirements

Essential

• A genuine passion for fashion, clothing and selling
• An outgoing, confident personality with the ability to initiate conversations and build rapport naturally
• Strong communication skills and a genuine interest in people and their preferences
• A commercial mindset, with an understanding of how upselling, cross-selling and product knowledge contribute to sales
• A customer-focused approach that balances excellent service with achieving sales targets
• A willingness to learn, develop specialist product knowledge and take on feedback
• A hardworking, committed and flexible approach to the role
• The ability to work effectively as part of a small team in a fast-paced retail environment
• Confidence working across both menswear and womenswear

Desirable

• Experience in fashion retail, particularly within premium, designer or higher-value clothing brands
• Previous experience in a sales-driven, target-focused environment
• Experience with upselling, cross-selling, clienteling and building repeat business
• Additional language skills, particularly Chinese or Arabic

What’s In It For You

• Salary of up to £28,000 per annum, depending on experience
• Monthly team-shared commission, distributed equally according to hours worked
• 1% commission on store sales up to the store target
• 4% commission on sales above the store target
• Potential for an additional shared bonus when 90% of the target is achieved, with the standard bonus arrangement linked to achieving 100% of the monthly target
• Four uniform items provided per season
• 70% discount on full-price merchandise after completing the three-month probation period
• 28 days' annual leave, including bank holidays
• Four weeks of in-store training with the management team and colleague
• Pension scheme and commission benefits following probation
• Opportunities for career progression across seven London stores
• A supportive team environment within an established British luxury brand

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