An internationally recognised experiences group is seeking a General Manager to lead a major cultural and visitor destination in Portugal.
The destination is a large-scale visitor environment combining a range of guest experiences, including leisure, hospitality, cultural and commercial activities. It attracts high visitor volumes and is designed around delivering engaging, high-quality experiences across multiple audience types.
Reporting to the Group CEO, the General Manager will hold full accountability for operational, commercial and strategic performance, leading a multidisciplinary senior team and driving the next phase of growth.
The role requires a strong, internationally minded leader who is comfortable operating in complex, experience-led environments, balancing operational excellence with long-term strategic and commercial delivery, while building and developing high-performing teams across multiple disciplines.

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• Deliver and evolve the long-term strategy for the destination
• Partner with CEO and Board on growth, positioning and investment priorities
• Drive commercial performance across all revenue streams
• Develop experiences and programming to grow visitation, engagement and spend
• Ensure high operational standards across all guest-facing areas
• Lead budgeting, forecasting and financial performance management
• Manage operations through seasonal peaks and major events
• Lead and develop a senior multidisciplinary leadership team
• Maintain strong financial and operational visibility across the business
• Oversee safety, maintenance and overall site standards

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• 5+ years leading a complex leisure, tourism or experiential operation
• Strong P&L and commercial leadership experience
• Proven delivery in multi-revenue, high-footfall environments
• Ability to balance strategic and operational leadership
• Strong stakeholder and board-level communication skills
• Hands-on, visible leadership style with strong team development capability
• High resilience, energy and commercial mindset
• Strong understanding of visitor, events or experience-led operations