Golf & Leisure Sales Executive – premium Resort

Salary:                  £35,000+

Location:             Hertfordshire

Role

I am looking to speak to a confident, results-driven Sales Executive to grow membership and event revenue across Golf, Leisure, Academy and Racquets. You’ll lead the full sales cycle — from first enquiry to signed agreement — while delivering a first-class experience that reflects the quality of our brand.

This is the perfect opportunity for a motivated sales professional who thrives in a premium leisure or hospitality environment and loves turning great conversations into long-term relationships.

Key Responsibilities

• Hit and exceed sales targets across all membership categories (monthly, quarterly and annual).
• Drive new enquiries through proactive outreach, referrals, networking events and site tours.
• Present membership options with confidence, handle objections effectively and close with professionalism.
• Support renewals, upgrades and retention activity when required, ensuring a smooth transition for members.

• Grow group golf and small society bookings (typically under 30 players) through proactive outreach and relationship-building.
• Promote and sell corporate access to the Golf Academy, Leisure facilities and Racquets offerings.
• Manage opportunities from first contact through to confirmed booking, with timely follow-up and clear, professional proposals.

• Maintain a disciplined, accurate CRM pipeline with clear deal stages, values and next actions.
• Track and progress all leads efficiently to ensure no opportunity slips through the cracks.

• Partner closely with Golf Operations, Academy, Leisure, Racquets and Front of House teams for seamless communication and delivery.
• Handle client feedback with care, resolving issues proactively and nurturing relationships for repeat business.

• Represent the club externally at networking events and partner meetings to enhance visibility and generate leads.
• Support broader sales and marketing initiatives to drive brand awareness and inbound enquiries.

• Keep all sales documentation organised, up to date and compliant with internal procedures.
• Ensure full adherence to GDPR, confidentiality, and health & safety standards.

About You

• Target-driven sales professional with a proven track record in achieving and exceeding goals.
• Confident in outbound sales: building relationships, managing pipelines, and closing deals in a premium setting.
• Experienced in using CRM systems (HubSpot or similar) and highly organised in managing leads and tasks.
• Strong communicator — articulate, persuasive and polished across phone, email and face-to-face interactions.
• Commercially minded and skilled at upselling and packaging value-led propositions.
• Background in golf, leisure, membership or corporate sales is advantageous, as is a local network.
• Flexible and adaptable, with the ability to work weekdays, weekends and bank holidays as needed.

For more information on exciting Leisure, Fitness and Attractions roles contact david@corecruitment.com or call David Allen on 02077902666