Job description: Key Account Director Corporate & MICE Europe

Location: Munich or Berlin (based in one of the group’s properties)

5 days in the office when not traveling

Salary: €85.000 - €90.000

Languages: German and English

This is a newly established, strategic leadership role responsible for developing and growing the European market (outside UK&I) for all properties within the hotel group.

The Key Account Director Corporate & MICE Europe will drive corporate and MICE business growth by building and maintaining strong relationships with key decision-makers across all industries, securing high-value accounts, and maximising revenue opportunities across the group’s portfolio.

Business Development & Account Management

•             Develop and execute a strategic plan to grow corporate and MICE business across Europe (excluding UK&I)

•             Identify, target, and secure new key accounts across all industries (e.g., Technology, Finance, Pharma, Automotive, Consulting, Government, NGOs, Media)

•             Build and maintain strong, long-term relationships with C-level and senior decision-makers at multinational corporations and key MICE organisations

•             Manage and grow a portfolio of strategic key accounts, ensuring high client satisfaction and repeat business

•             Negotiate and close high-value corporate agreements, RFPs, and MICE contracts across multiple properties

•             Collaborate with property-based DOS/DOSM teams to ensure seamless execution of key account business and client events

Market Intelligence & Strategy

•             Conduct market analysis to identify trends, opportunities, and competitive threats in the European corporate and MICE segments

•             Provide regular feedback to the group’s commercial leadership on market dynamics, competitor activity, and client needs

•             Develop and implement targeted sales strategies for key industries and market segments

•             Monitor and report on KPIs including revenue, ADR, occupancy, market share, and conversion rates

Collaboration & Leadership

•             Work closely with Group Sales, Marketing, Revenue Management, and Events teams to align strategies and maximise revenue opportunities

•             Lead and mentor property-based sales teams on key account management best practices and corporate/MICE sales techniques

•             Represent the hotel group at major industry events, trade fairs, and client meetings across Europe

•             Facilitate cross-property collaboration to ensure consistent service delivery and brand standards for key accounts

Client Experience & Relationship Management

•             Ensure exceptional client experience for all corporate and MICE guests across the portfolio

•             Conduct regular client reviews, site inspections, and business reviews with key accounts

•             Act as the primary point of contact for strategic accounts, resolving issues and ensuring client satisfaction

•             Develop and implement client retention strategies to maximise lifetime value of key accounts

Reporting & Performance Management

•             Prepare and present monthly, quarterly, and annual sales reports to senior leadership

•             Track and analyse sales pipeline, conversion rates, and revenue performance against targets

•             Maintain accurate and up-to-date records in the group’s CRM system (e.g., Salesforce, Cvent, Lanyon)

•             Achieve or exceed annual revenue targets for corporate and MICE business across Europe (outside UK&I)

Experience

•             Minimum 8–10 years of progressive experience in hotel sales, with a strong focus on corporate and MICE business

•             Proven track record of managing and growing strategic key accounts in the hospitality industry, preferably within a hotel group or management company

•             Extensive network of relationships with C-level and senior decision-makers across multiple industries in Europe (outside UK&I)

•             Experience working in a multi-property or cluster sales role is highly desirable

•             Strong understanding of the European corporate and MICE market, including key industry verticals and market dynamics

•             Experience in negotiating and closing high-value corporate agreements and MICE contracts

Skills & Competencies

•             Exceptional relationship-building and negotiation skills

•             Strong strategic thinking and business acumen

•             Excellent communication and presentation skills (written and verbal)

•             Ability to work independently and as part of a collaborative team

•             High level of organisational and time management skills

•             Proficiency in CRM systems (e.g., Salesforce, Cvent, Lanyon) and MS Office Suite

•             Fluency in English and German is essential; additional European languages (e.g., French, Spanish, Italian) are a strong advantage