Marketing Manager | Remote | Full Time | £40,000 + Up to £5,000 Performance-Related Bonus

Working Hours: Monday to Friday, 9:00 am–5:30 pm, 37.5 hours per week with a one-hour unpaid lunch

Money Expert is a UK independent price comparison business, helping consumers compare and save across insurance, energy and financial services products.

The business operates in a fast-paced, measurable digital environment, with Marketing playing a key role in customer acquisition, customer value and commercial growth. As the Marketing function continues to develop, this is an opportunity to join a growing team and play a key role in shaping its next stage.

The Role

As Marketing Manager, you will take ownership of Performance Marketing and acquisition while working across CRM, customer lifecycle, campaigns, creative, partnerships and eCommerce.

Working closely with the Marketing Director and alongside the existing Marketing Manager, you will turn the wider growth strategy into measurable commercial results. This is a hands-on role where you will be expected to own campaigns, analyse performance, work with agencies and partners, and identify opportunities for growth.

The role is fully remote, with occasional travel required for meetings at the Chester or Godalming offices, agency and partner meetings, events and team off-sites.

As the Marketing team develops, there will be opportunities to take greater ownership of specific areas and support the development of additional resources.

Key Responsibilities

• Own and help develop the performance marketing roadmap across priority products
• Work closely with the specialist performance agency to drive growth across Google Search, PMax, Microsoft/Bing, Paid Social and emerging channels
• Manage activity against commercial outcomes including traffic, leads, conversion, CPA/CPL, revenue and return on investment
• Identify opportunities to scale successful activity while improving efficiency and lead quality
• Lead the development and testing of new acquisition channels, audiences and campaign approaches
• Develop Paid Social activity across prospecting, retargeting and lookalike audiences
• Use first-party customer data to improve acquisition, targeting and audience development
• Translate channel performance into clear recommendations and commercial decisions
• Develop CRM and customer lifecycle activity across email, SMS and other relevant channels
• Use customer data, segmentation and behavioural insight to identify opportunities for engagement, retention and cross-sell
• Help develop automated and personalised customer journeys
• Connect acquisition and CRM activity across the end-to-end customer journey
• Support first-party data and audience strategies across acquisition and existing customers
• Work with CRM technology and agency partners to continually improve customer value
• Plan and deliver integrated marketing campaigns from brief through to execution, measurement and optimisation
• Develop clear briefs for creative, media and digital partners
• Ensure campaigns are joined up across paid media, CRM, social, website and customer communications
• Use performance data to identify which creative, propositions and messages are working and apply learnings across channels
• Support the development of performance creative and broader brand activity as the Money Expert brand evolves
• Develop a strong understanding of Money Expert's products, propositions and commercial model
• Manage relationships with selected commercial partners across insurance, protection, energy and financial services
• Work with partners to improve lead quality, customer journeys, conversion and commercial performance
• Support the onboarding and launch of new partners, products and propositions
• Identify opportunities to increase revenue through improved marketing, new audiences, cross-sell and new routes to market
• Understand the relationship between media investment, customer acquisition, conversion, partner economics and revenue
• Work with the wider team on website performance, landing pages, conversion and customer journeys
• Use performance and customer data to identify opportunities to improve online conversion
• Support CRO and experimentation across priority journeys
• Ensure acquisition campaigns, landing experiences and partner hand-offs work effectively together
• Help shape the future digital customer experience as eCommerce and logged-in capabilities develop
• Manage day-to-day relationships with specialist agencies and suppliers, setting clear briefs, objectives and expectations
• Hold external partners accountable for performance and delivery
• Work collaboratively across Digital, Technology, Commercial, Finance, Compliance and Customer Services
• Build strong relationships with external commercial partners
• Present performance, recommendations and opportunities clearly to senior stakeholders
• Support and mentor more junior members of the Marketing team as the function develops
• Take ownership, make decisions and contribute to a high-performance Marketing culture

Requirements

Essential

• Around 4–6 years' experience across digital, performance, CRM, eCommerce or integrated marketing
• Experience managing marketing campaigns from strategy and brief through to execution, optimisation and measurement
• Strong understanding of Performance Marketing and paid acquisition
• Hands-on experience with Google Ads, PMax, Microsoft/Bing, Meta or other paid digital channels
• Experience with CRM, email marketing, customer segmentation or lifecycle marketing
• Confidence working with customer and performance data to identify opportunities and make decisions
• Experience managing external agencies and holding them accountable for delivery and performance
• Experience managing commercial partners or external stakeholders
• Strong understanding of customer journeys, conversion and digital/eCommerce principles
• Strong commercial awareness and an understanding of how marketing investment contributes to revenue and profitability
• Experience managing or mentoring junior colleagues, or clear readiness to do so
• Strong communication, organisation and stakeholder-management skills
• Ability to manage multiple priorities in a fast-moving environment
• A hands-on and proactive approach, with the ability to take ownership and make decisions

Desirable

• Experience within financial services, insurance, price comparison, eCommerce or another performance-led digital business
• Experience with first-party data and audience strategies
• Experience with CRO and experimentation
• Experience across performance creative and brand activity
• Experience working with CRM technology and agency partners

What’s In It For You

• £40,000 basic salary plus up to £5,000 performance-related bonus
• 23 days' annual leave plus bank holidays, increasing by one day for each year of service up to 26 days
• Company pension plan
• Wellness & Wellbeing programme for you and your family
• MEX Rewards
• Continuous support and training
• Christmas and New Year shutdown
• Fully remote working with occasional travel to offices, meetings, events and team off-sites

What’s next? It’s easy! Click “APPLY” now! We can’t wait to hear from you!

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