The Opportunity

We are working with an ambitious, high growth food and hospitality platform that develops and scales innovative consumer led concepts across multiple channels.

The business operates in a fast paced, entrepreneurial environment and is entering a significant growth phase, with a strong focus on expanding its brand portfolio, strengthening market presence, and accelerating commercial performance.

They are now seeking a Marketing Lead to take ownership of the marketing function and play a key role in shaping brand strategy, growth marketing, and team development.

The Role

This is a broad and highly visible leadership role combining brand building, performance marketing, and strategic growth.

Working closely with senior leadership, you will be responsible for driving demand across a portfolio of brands while supporting wider commercial and partnership growth.

Key responsibilities include:

Brand & Consumer Marketing

• Develop and evolve brand positioning, storytelling, and go-to-market strategies

• Lead campaign planning and execution across digital, social, and experiential channels

• Support the successful launch and scaling of new concepts and initiatives

• Drive customer engagement, retention, and brand awareness

Growth & Commercial Marketing

• Support business growth through targeted marketing initiatives and market positioning

• Develop case studies, brand communications, and marketing materials to support commercial activity

• Strengthen industry visibility through partnerships, content, and thought leadership

• Collaborate closely with commercial and operational teams to support expansion initiatives

Performance & Channel Development

• Identify and deliver marketing initiatives that improve commercial performance across multiple channels

• Use data and insight to optimise campaigns, customer journeys, and brand performance

• Support marketing execution within physical locations and customer-facing environments

Leadership & Function Development

• Lead and develop a small but growing marketing team

• Manage external creative and specialist partners

• Establish marketing planning processes, priorities, and resource strategies

• Drive marketing investment decisions aligned to commercial performance

What Success Looks Like

First 6 months:

• Establish a clear brand and growth roadmap

• Deliver measurable performance improvements across key initiatives

• Strengthen brand visibility and market positioning

• Implement scalable marketing processes and team structure

6–12 months:

• Build repeatable launch and campaign frameworks

• Develop a high-performing, well-structured marketing function

• Deliver sustained brand growth and stronger customer engagement metrics

About You

You are a commercially minded and hands-on marketing leader who thrives in growth-focused environments.

You will likely bring:

• Experience leading marketing within food, hospitality, consumer brands, or high-growth start-ups/scale-ups

• A strong balance of creative brand building and performance-driven marketing

• Experience managing multiple projects, brands, or channels simultaneously

• Strong leadership and stakeholder management skills

• A pragmatic and adaptable approach, comfortable working in fast-moving environments

Why Join?

• Opportunity to shape and lead a marketing function within a scaling business

• High autonomy and direct influence on growth strategy

• Entrepreneurial and collaborative working environment

• Strong career progression opportunities as the business expands