Job Description – VP Sales

Location: Hamburg

Salary: Negotiable

Languages: German, English

Start: ASAP

The Role:

I am looking for a Senior commercial leader responsible for driving sales performance across a cluster/portfolio of lifestyle and design-led hotels in Germany and selected European markets.

You will own the sales strategy, leadership and structure for the portfolio, with a strong focus on the German market, key feeder markets and relevant segments (corporate, MICE, leisure, lifestyle).

Key responsibilities:

• Lead and develop a multi-property sales organisation (on-property and above-property), including cluster/area sales leaders and on-site sales teams, ensuring clear targets, strong performance management and a collaborative culture.
• Define and execute the sales strategy for the hotel cluster, including segment mix, key account focus and market/feeder market priorities, aligned with overall commercial and brand positioning.
• Drive top-line revenue and market share growth (rooms, meetings & events, ancillary revenue) while protecting rate and brand integrity, partnering closely with Revenue Management and Marketing.
• Build and nurture strategic relationships with key corporate accounts, TMCs, agencies, tour operators and lifestyle partners relevant to the German and European markets.
• Oversee key RFPs and global/local account negotiations, supporting hotel and cluster teams with strategy, pricing parameters and contracting.
• Monitor performance across the portfolio (RevPAR, RGI, segment mix, account production) and adjust sales plans based on data, trends and competitor activity.
• Partner with hotel General Managers and Operations leadership to ensure alignment between sales promises and on-property delivery, especially for events and lifestyle activations.
• Support the development and roll-out of lifestyle brand initiatives, collaborations and experiences that enhance positioning and create incremental demand.

Profile & requirements

• Several years’ experience in senior hotel sales leadership (e.g. Cluster Director of Sales, Regional Director of Sales, VP/Head of Sales) overseeing multiple hotels.
• Deep knowledge of the German hotel market, including key corporate hubs, MICE destinations, and distribution landscape; existing network of decision-makers is a strong plus.
• Clear affinity with lifestyle, boutique or design-led hotels, understanding how to sell experience, community and brand story, not just beds and meeting space.
• Proven people leader with experience managing and coaching sales teams across several properties and locations.
• Strong strategic and analytical skills, confident with sales planning, forecasting and interpreting commercial performance metrics.
• Excellent communication and presentation skills; comfortable engaging with owners, asset managers and C‑level stakeholders.
• Fluent German (C1 level) and very good English; additional European languages are an advantage.