General Manager – New Studio Openings – Fitness Franchise

Location               London

Salary:                  £45,000 - £60,000+

Role overview

The General Manager is responsible for leading all aspects of a new studio opening, from market activation and pre-sales through to launch and steady-state operations. The role combines commercial leadership, community engagement, people management, and operational excellence to deliver a successful opening and sustainable growth.

Key responsibilities

• Complete onboarding and training for new studio openings.
• Understand studio goals, local demographics, and target audience.
• Develop and present a local marketing and partnership plan for approval.
• Coordinate social media launch plans and community outreach activities.
• Identify local partners, wellness businesses, and influencers to build awareness.
• Provide regular progress updates on marketing and activation activity.
• Execute the agreed local marketing and partnership plan.
• Host events, pop-ups, and partnerships to generate community interest.
• Collect, track, and manage leads and early prospective members.
• Recruit early-stage instructor and community engagement staff.
• Report pre-sales performance, event outcomes, and lead volumes.
• Oversee day-to-day studio operations, scheduling, and client management.
• Manage sales performance, membership retention, and client experience.
• Continue local marketing and community activations to drive growth.

Sales launch & staffing

• Lead lead-follow up, nurture communication, and membership conversion.
• Track pre-sales KPIs and adjust tactics to achieve revenue targets.
• Report daily and weekly pre-sales performance to the Franchise Owner.
• Hire and onboard the instructor team and studio leads.
• Lead daily studio operations during soft-opening classes and events.
• Monitor check-ins, sales transactions, and team performance.
• Gather client and staff feedback and make improvement recommendations.
• Support grand opening marketing and local PR efforts.
• Refine staffing levels and class schedules ahead of the grand opening.
• Maintain daily open communication with the Franchise Owner.

If you are keen to discuss the details further, please apply today or send your cv to david@ corecruitment.com or call David Allen on 02077902666