Head of Brand Marketing

Location: London – flexible working

Salary: £90,000-£110,000

Are you a brand visionary with roots in luxury or premium fashion? Do you instinctively know how to build desire, shape narratives, and elevate a brand into a cultural icon? We are working with a fast-scaling premium retail business, and we’re looking for a Head of Brand Marketing to lead the next chapter of our brand’s growth.

This is a rare opportunity to step into a strategic leadership role at an exciting point of scale, where your creative vision and brand instincts will directly shape our presence, perception, and performance.

The role:

Reporting directly to the MD, the Head of Brand Marketing will set the tone, look, and feel of the brand across all channels. You will be responsible for developing a refined, aspirational brand strategy that drives awareness, affinity, and customer loyalty. As a creative leader, you will guide external partners to deliver compelling campaigns and brand moments that resonate with our audience.

Key Responsibilities

• Define and deliver the long-term brand strategy aligned with business goals and customer ambitions
• Build and execute integrated brand campaigns across digital, retail, partnerships, and experiential
• Own and manage the brand calendar, marketing plans, and creative asset development
• Shape and evolve tone of voice, visual identity, and brand storytelling across all touchpoints
• Collaborate closely with product, retail and e-commerce teams to ensure a consistent premium experience
• Lead agency relationships and creative partners, ensuring best-in-class output
• Monitor brand performance and customer insights to evolve strategy and ROI

Experience:

• Proven experience building and scaling brands in luxury, premium fashion, or lifestyle sectors
• A track record of delivering brand growth through creativity and strategic clarity
• A sharp eye for design, detail, and storytelling
• Experience managing marketing budgets, agencies, and in-house teams
• A hands-on, agile approach and comfortable in a scaling, fast-paced environment
• Passion for creating customer-centric brands with depth, values, and distinct personality