On Trade Controller – National Drinks Business – National – Up to £90,000 plus bonus

My client is a leading and well known branded drinks business operating at a National level, with an exceptional track record in growth across the On and Off trade. This brand is iconic and a symbol in almost all pubs you go to! Personally it’s one of my favourites.

We are looking for an On Trade Controller who can lead and optimize on the route-to-market strategy, develop and grow the existing business and managing the field sales function to ensure brand growth. The On Trade Controller will directly be responsible for national relationships across the On Trade and collaborate with the wider business functions.

This is a fantastic role for someone who is hungry and ambitious. Candidates are required to come from a senior level within a Drinks FMCG business with a proven track record in commercial success.  

Company Benefits:

• Competitive package, excellent bonus commission and travel allowance
• Private healthcare, extended holiday leave, pension scheme
• Discounted products and additional company perks. Succession and PDP plan implemented.

On Trade Controller responsibilities include:

• Take ownership of the field sales function, leading and developing a national team of sales professionals.
• Build and optimise route-to-market strategies, ensuring effective coverage across wholesalers, managed groups, and independents.
• Analyse market dynamics and competitive trends to identify growth opportunities and areas of focus.
• Implement commercial planning processes, ensuring accurate forecasting, budget delivery, and alignment to business objectives.
• Manage and strengthen wholesale relationships, securing long-term partnerships that unlock business growth.
• Develop regional on trade sales strategies, balancing new business acquisition with account development.
• Act as a senior commercial leader, providing strategic insights to the executive team and influencing the wider commercial agenda.

The Ideal On Trade Controller:

• Proven leadership experience within the drinks industry, ideally in beer, cider, wholesale or premium spirits.
• A strong track record of managing field sales teams and delivering growth in the On Trade.
• Expertise in wholesale and route-to-market structures within drinks FMCG.
• Demonstrable success in commercial planning, P&L ownership, and market analysis.
• Excellent relationship-building skills, with the ability to engage customers at all levels.
• Ambition, drive, and a strategic mindset paired with hands-on execution.

If you are interested in having a chat about this role, please forward updated CV’s to Mark@corecruitment.com

COREcruitment are experts in recruiting for Hospitality, Catering, Leisure, Retail, FM, Property and Construction sectors. We currently have over 1350 live roles across the UK, Middle East, Europe, Africa, North & Central America and South East Asia.
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