Job Title: Marketing Generalist Salary: €55,000 - €65,000 gross per annum based on experience Location: Amsterdam, Netherlands Languages : English, Dutch and French Start: ASAP
Are you ready to supercharge local marketing with a dash of fun, a sense of ownership, and a love for real results?
I am seeking a hands-on Local Marketing & CRM Specialist to grow a fitness and wellness brand across Belgium and the Netherlands. If you’re a creative problem-solver who connects with communities as easily as with data dashboards – and you can switch confidently between English, French, and Dutch – keep reading!
In this unique role, you’ll:
Partner upwith the Head of Acquisition (think big-picture campaigns), the Head of PR & Social (show off your storytelling), and some amazing teams (for insider know-how and on-the-ground action).
Focus onlocal execution, on the ground-level engagement, and performance– mixing CRM campaigns, neighborhood partnerships, and hyper-local brand-building.
Split your time between visits (so you know your audience), creative campaign work, and the occasional hop across to London for in-person team jams!
What you’ll get up to:
Local Marketing & Partnerships
Unearth and run exciting local collaborations with businesses, schools, sports clubs (maybe even the local chocolatier?).
Bring local events to life in line with the brand standards
Support General Managers and Sales with on-the-ground tactics that genuinely drive people wanting to join the venue.
CRM & Member Journey Support
Own CRM campaigns from idea to inbox – lead nurture, referral sparks, perfect onboarding journeys, and more.
Crunch numbers (conversions, open rates, etc.), tweak strategies, and always chase better results.
Help automate and segment comms using our CRM and ESP tools.
Awareness & Local Visibility
Localize national campaigns to make them relevant to individual clubs and communities.
Keep assets, landing pages, and Google profiles in tip-top local SEO shape.
Jump on seasonal events, community happenings, and media opportunities to boost presence.
Measurement & Reporting
Track and share venue level KPIs — think new enquiries, conversion rates, retention stats, and more.
Work with the Head of Acquisition on data-driven recommendations (bring your inner marketing scientist).
Feed insights back to the central team to keep us learning and winning.
About You (Who we’ll high-five and hire):
3+ years of hands-on experience in CRM/email marketing and executing local partnerships/activations.
Comfortable running projects independently, juggling priorities, and taking ownership from start to finish.
Enjoy working cross-functionally — you’ll be the friendly bridge between the venue, sales, and marketing teams.
Fluent in English, French, and Dutch(written and spoken).
Analytical, action-oriented, and tech-savvy — you love tools like Google Analytics, CRM dashboards, and email platforms.
(Bonus points) Based near Brussels, or used to multi-location work in retail, or hospitality.
Job Title: Marketing Generalist Salary: €55,000 - €65,000 gross per annum based on experience Location: Amsterdam, Netherlands Languages : English, Dutch and French Start: ASAP
If you would like to have more information about the role, please apply or send your cv to maria@corecruitment.com
Get social…… http://www.corecruitment.com/ https://www.facebook.com/COREcruitmentDOTcom/ Tweet us @COREcruitment
