Job Title: Social Media and Marketing Manager

Location: Miami, FL - Hybrid

Salary: $90,000 - $120,000

About the Role:

I am working with a fast-growing client in the hospitality and leisure space, operating multiple watersports brands across multiple destinations. They are seeking a creative, strategy-driven candidate who can transform unforgettable moments into measurable business growth. They are looking for a Marketing Manager to be the voice and vision behind their multi-brand identity - driving engagement, shaping campaigns, and ensuring their presence shines across every channel and destination.

Key Responsibilities:

• Manage and execute daily content calendars across Instagram, Facebook, TikTok, YouTube Shorts, LinkedIn, and X, including posts, Stories, Reels, and real-time customer engagement.
• Build, launch, and optimize paid social campaigns (Meta Ads), including audience targeting, budget management, A/B testing, and ROAS optimization.
• Monitor and analyze performance metrics (CTR, CPA, ROAS, bookings), tying content and paid strategy directly to business outcomes.
• Continuously iterate on creative direction—copy, visuals, audience targeting, and channel mix—based on data insights.
• Ensure brand consistency, quality, and tone across all organic and paid social channels.
• Stay active within social platforms to identify trends, respond to customer interactions, and keep content relevant and timely.
• Align content priorities with broader business goals, revenue targets, and seasonal needs.

Requirements:

• 2–4+ years in social media, content, and paid media (Meta required), ideally in tourism, hospitality, or multi-location brands.
• Proven success in delivering conversion-driven campaigns with measurable ROI.
• Skilled in Meta Ads Manager, GA4, UTMs, and troubleshooting Pixel/CAPI.
• Strong short-form content creator - comfortable with TikTok/Reels storytelling and video editing tools (CapCut, Adobe, Final Cut).
• A sharp copywriter who understands tone, urgency, and CTAs.
• Proficient in Adobe Creative Suite and Canva for content creation and QC.
• Organized project manager, experienced with tools like Asana, ClickUp, or Trello.
• Hybrid working style, with the flexibility to travel for content and brand needs

Please send your resume in to Jessica at corecruitment dot com. Shortlisted candidates will be contacted quickly.

About COREcruitment:

COREcruitment are experts in recruiting for Hospitality, Catering, Leisure, Retail, FM, Property and Construction sectors. We currently have over 1350 live roles across the UK, Middle East, Europe, North America, South East Asia, Africa and Australia.

To view other great opportunities please check out our website at www.corecruitment.com or call us on 0207 790 2666 for a confidential chat about upcoming opportunities.

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