Area Manager – Branded Hospitality | South Wales

Location: South Wales (Field-based)
Salary: Up to £55,000 + company car + benefits
Contract: Full-time, permanent

A well-established, nationally recognised operator is looking to appoint a high-performing Area Manager to oversee a portfolio of branded food and beverage outlets across South Wales.

The business operates in high-volume, customer-facing environments and is part of a larger group with strong infrastructure, national presence, and long-term investment in hospitality. This is a key leadership role with responsibility for multiple food-led sites, and we are specifically seeking candidates with a background in branded, structured hospitality operations.

Key Responsibilities

• Oversee daily operations and overall performance across multiple branded foodservice sites
• Lead, coach and develop General Managers and kitchen/FOH teams to drive engagement and performance
• Deliver against targets across sales, cost control, labour management and customer satisfaction
• Champion brand standards, food safety, and operational excellence
• Ensure consistent execution of central initiatives, SOPs and promotional activity
• Identify talent and support succession planning and team development
• Collaborate with central teams on audits, training, reporting, and compliance reviews
• Contribute to new openings, refurbishments, and operational improvement projects

The right person

To be considered, you must have:

• A minimum of 2–3 years’ experience in an Area Manager or equivalent multi-site leadership role
• A background in branded, food-led hospitality (QSR, casual dining, fast-casual, food-to-go or similar)
• Proven experience managing high-volume operations across multiple locations
• Strong leadership and coaching skills, with a people-first approach
• Commercial acumen and confidence in using data to drive performance
• Knowledge of food safety, H&S, and compliance in structured environments
• A full UK driving licence and the flexibility to travel across South Wales